SAN FRANCISCO, CA., March 6, 2019- Super7®, the San Francisco based toy and pop-culture lifestyle design house is pleased to announce the launch of its new brand: SupersportsTMby Super7®. SupersportsTM takes Super7’s passion for toys and pop-culture, pairs it with their design driven aesthetic, and applies it to the world of sports, creating a new multi-category line of unique collectibles for sport fans worldwide.
SupersportsTM by Super7® will launch this exciting line of products with a brand new licensing agreement with Major League Baseball. Featuring iconic MLB players and teams from the past plus the best of today, the collection will include 3.75” ReAction Figures®, a Super7® classic, plus Bullpen BuggiesTM, a new diecast take on classic bullpen carts, and Pintrill co-branded enamel pins featuring players, mascots and some of the greatest moments in MLB history. This collaboration builds on the Super7® brand tradition of taking nostalgic properties from the past and adding a unique twist for a modern consumer.
“Growing up, the first thing I ever collected was Baseball Cards. When I was seven years old, my uncle sent me a complete box of 1978 Topps Baseball Cards for Christmas. I opened every pack and sorted them by team, and then by number, and then back by team, and number and so on for months. I loved these baseball cards, and I want to bring that same emotion back to the figures and packaging we are making for our SupersportsTM line of Baseball figures. Something that brings you back in time, brings you a bit of unexpected joy and brings a smile to your face.” said Brian Flynn, Super7® Founder.
The 2019 SupersportsTM MLB product line will include pieces commemorating baseball greats like Willie Mays, Jackie Robinson and Ted Williams as part of a larger collection framed up by two of the greatest rivalries of the game —Boston Red Sox versus the New York Yankees, and San Francisco Giants versus Los Angeles Dodgers. The inaugural collection will also feature several team mascots such as the beloved Philly Phanatic, Mr. Met and the off-kilter Crazy Crab from the 1984 San Francisco Giants, showcased in the Super7® style.
Super7® Director of Sports & Licensing Bart Silberman notes, “Our aim is to tell the history of the game in a fun & different way thanks to licensing agreements with everyone from MLB Players Inc. and MLB Alumni Association to Topps and CMGWW. I have been involved with MLB licensing for 20+ years, but I’ve never seen such a creative collection. It feels like stuff we had as kids, but all of it is brand new.”
Super7® is the premier pop-culture design house and producer of lifestyle oriented collectibles, toys and apparel based in San Francisco. Led by designer Brian Flynn, Super7® has harnessed the graphics, aesthetics and energy of his youthful obsession with science fiction, giant monsters, comic books, punk rock, skateboarding, robots and rebellion to build a unique and innovative business that crosses all categories and is not bound by traditional manufacturing boundaries. Super7® now brings that same unique aesthetic to its new line, SupersportsTM by Super7®.
EDITOR’S NOTE: I saw these in person at Toy Fair, and they’re pretty cool – Rob