It’s almost time to find out what the best toys of the year are. The Toy of the Year Awards are held each year the night before Toy Fair in New York City. The ceremony returns in person this year. Here are the nominees for this year.
ACTION FIGURE OF THE YEAR
Toys that represent a person or fictional character intended for active, imaginative, and narrative-based play.
- Gunslinger Spawn with Horse by McFarlane Toys
- Heroes of Goo Jit Zu Deep Goo Sea Triple Goo King Hydra by Moose Toys
- Jurassic Park Real FX Baby T-Rex by Wow! Stuff
- Jurassic World: Dominion Roar Strikers by Mattel, Inc.
- Pokémon Train & Play Deluxe Pikachu by Jazwares
- Star Wars: Chatter Back Chopper Animatronic by Hasbro
- Teenage Mutant Ninja Turtles: Mutant Mayhem by Playmates Toys
COLLECTIBLE OF THE YEAR
Toys that compose a set and can be collected in multiples, including novelty playthings, miniature versions of existing lines, licensed collectibles, etc.
- Bitzee by Spin Master
- Furby Interactive by Hasbro
- LEGO® Minifigures Disney 100 by LEGO Systems, Inc.
- Monster High Skullector Line by Mattel, Inc.
- My Arcade® Micro Player Pro by My Arcade®
- Shashibo Grateful Dead Series by Fun In Motion Toys
- Squishmallows Pokémon Collection by Jazwares
CONSTRUCTION TOY OF THE YEAR
Toys that include building as the primary play pattern.
- Create A Castle BuildMaster Indoor Activity Starter Kit by Create A Castle
- Hot Wheels® Smash n Crash Bone Shaker™ Crush Course by Mattel, Inc.
- LEGO® Disney ‘Up’ House by LEGO Systems, Inc.
- LEGO® Friends Heartlake International School by LEGO Systems, Inc.
- MEGA Forest Pokémon Center by Mattel, Inc.
- National Geographic Epic Forts by Blue Marble
- STEM Explorers™ Bridge Builders by Learning Resources
CREATIVE TOY OF THE YEAR
Toys that allow kids to build and/or make items that are unique to them.
- American Girl® Create Your Own™ by Mattel, Inc.
- Beast Lab by Moose Toys
- Cool Maker PopStyle Bracelet Maker by Spin Master
- Creative-Tonies by Tonies USA
- Mars Rovers Clixo Pack by Toyish Labs
- National Geographic Hobby Pottery Wheel by Blue Marble
- Skillmatics Foil Fun by Skillmatics
- Tasty Labs: Wizard Potion Science Kit by Thames & Kosmos
DOLL OF THE YEAR
Toys that include baby, toddler, and fashion dolls.
- Barbie The Movie Dolls by Mattel, Inc.
- CreativeSoul Dolls by Disney Consumer Products
- Disney The Little Mermaid Ariel Doll by Mattel, Inc.
- Latinistas Fashion Dolls by Purpose Toys
- Magic Mixies Pixlings by Moose Toys
- The Fresh Beats Collection by World of EPI
- Under the Sea Exploring Ariel Doll by JAKKS Pacific
GAME OF THE YEAR
Games for families and children (ages 0-14), including board, card, electronic, or other physical game formats and puzzles. Exclusive of video or app games.
- 5 Second Rule Relay by PlayMonster
- Beat the 8 Ball by Blue Orange Games
- Disney Animated Game by Funko Games
- Game Night in a Can by Goliath Games
- KidKraft Beat Board™ by KidKraft
- Magic 8 Ball Magical Encounters Board Game by Mattel, Inc.
- Search Party: Chaos at The Park by Relatable (formerly What Do You Meme?)
- Shashibo Battle Shapes by Fun In Motion Toys
GROWN-UP TOY OF THE YEAR
Toys and games developed primarily for grown-ups/kidults, including party games, board games, collectibles, arts and crafts, and more. These toys are often fueled by fandoms, social media, and adult humor and are not “adult toys” nor sexual in nature.
- Chicken vs Hotdog by Big Potato Games
- Dumb Ways to Die Card Game by Spin Master
- Flyer™ Folding Cargo eBike by Radio Flyer
- Kanoodle® Pyramid by Educational Insights
- LEGO® Art Hokusai: The Great Wave by LEGO Systems, Inc.
- LEGO® The Lord of the Rings: Rivendell™ by LEGO Systems, Inc.
- The Riddler Puzzle Box by Edward Nygma – Detective Mode by McFarlane Toys
INFANT/TODDLER TOY OF THE YEAR
Toys developed for ages 0-3. (Infant is defined as 0-18 months. Toddler is defined as 18 months-3 years)
- Crawligator by Kiddy Crawler
- Deluxe Push & Play Cube Walker by Radio Flyer
- Laugh & Learn® Mix & Learn DJ Table™ by Mattel, Inc.
- LEGO® DUPLO® 3 in 1 Tree House by LEGO Systems, Inc.
- Let the Beet Drop DJ Set by Skip Hop
- Miniland Sensorial Reef by Miniland
- Pop It & Learn by Buffalo Games
- Sleepy Friends: Sleepy Sheep Night Light Tonie by Tonies USA
LICENSE OF THE YEAR
Character or property that has had success spreading its brand through the development and merchandising of products developed from the intellectual property.
- Barbie Franchise by Mattel, Inc.
- Bluey by BBC Studios
- Disney 100 by The Walt Disney Company
- Magic: The Gathering The Lord of The Rings: Tales of Middle-earth™ by Hasbro
- Spider-Man by The Walt Disney Company
- Squishmallows by Jazwares
- Teenage Mutant Ninja Turtles: Mutant Mayhem by Paramount Consumer Products
OUTDOOR TOY OF THE YEAR
Toys designed for outdoor play, excluding ride-ons.
NO IMAGES WERE AVAILABLE FOR THIS CATEGORY
- Bunch O Balloons Tropical Party Self-Sealing Water Balloons by ZURU
- Cosmic Kick the Can by Starlux Games
- Faction Skyfire Tactical Target Drone by Skyrocket
- Monopoly SPLASH by WowWee
- National Geographic Volcano Bean Bag Toss by Blue Marble
- Sky Viper Vector Performance Stunt Jet by Skyrocket
- Step2 Space Capsule Swing by The Step2 Company
PLAYSET OF THE YEAR
Toys designed to work together to enact some action or event, including characters and role play.
- Deluxe Grill & Pizza Oven Play Set by Melissa & Doug
- Green Planet Explorers: Pandas’ Bamboo House by Hape
- KidKraft Ultimate Helicopter by KidKraft
- Little Tikes Adventure Rocket by MGA Entertainment
- PAW Patrol Mighty Aircraft Carrier HQ by Spin Master
- PLAYMOBIL My Figures: Pirates’ Island by PLAYMOBIL
- Scribble Scrubbie Glow Lagoon Playset by Crayola
PLUSH TOY OF THE YEAR
Toys made of fabric and stuffed with cotton or a similar filling, including toys with interactive or electronic features.
- 16” Squishmallows by Jazwares
- Build-A-Bear Plush Axolotl by Build-A-Bear Workshop
- Cookeez Makery by Moose Toys
- Fluffie Stuffiez Plush by MGA Entertainment
- GUND Recycled Plush by Spin Master
- Slumberkins How to Bee Helpful Set by Slumberkins
- tonies® x Steiff Jimmy Bear by Tonies USA
PRESCHOOL TOY OF THE YEAR
Toys developed for ages 3-5.
- Color Wonder Fingerpaint Activity Book by Crayola
- Hurry Up Chicken Butt by Exploding Kittens
- LEGO® Disney Celebration Train by LEGO Systems, Inc.
- MAGNA-TILES® Downhill Duo 40-Piece Set by MAGNA-TILES
- Reel Big Catch Game by Educational Insights
- SmartGames Safari Park Jr. by Smart Toys and Games
- TinkerTar by Buffalo Games
RIDE-ON TOY OF THE YEAR
Toys designed to be ridden outdoors, such as motorized vehicles, bicycles, scooters, wagons, etc.
- Crazy Cart Shuffle by Razor USA
- Droyd Romper by Droyd
- Extreme Drift Go-Kart by Radio Flyer
- Ground Force Elite by Razor USA
- Highwaykick 1 by Scoot & Ride
- Little Tikes Street Burner by MGA Entertainment
- YBIKE Leap by National Sporting Goods
SPECIALTY TOY OF THE YEAR
Toys from manufacturers that primarily do business through independent retailers (neighborhood toy stores, museum shops, vacation destinations and similar venues) or in limited quantities online.
- Anywhere Sports – Trampoline Pong by Thin Air Brands
- Deep Ocean Creatures Clixo Pack by Toyish Labs
- KAI: The Artificial Intelligence Robot by Thames & Kosmos
- Plus-Plus Puzzle by Number Map by Plus-Plus
- Razor Deck by Storyastic
- Shashibo Jumbie Artist Series by Fun In Motion Toys
- Stapelstein by Stapelstein®
STEAM TOY OF THE YEAR
Toys that encourage kids to develop, strengthen, and integrate skills across science, technology, engineering, arts, and mathematics (STEAM).
- Air Toobz by Fat Brain Toy Co.
- Cranium Big Brain: Detective Game by Funko Games
- DK Virtual Reality Dinosaurs! by Abacus Brands
- LEGO® Technic NASA Mars Rover Perseverance by LEGO Systems, Inc.
- Little Tikes Big Adventures™ Metal Detector Mining Truck by MGA Entertainment
- Magic Adventures™ Telescope by LeapFrog®
- National Geographic Mega Science Advent Calendar by Blue Marble
VEHICLE OF THE YEAR
Toy cars, trucks, trains, and other vehicles in all scales, including R/C vehicles.
- Bubble Blitz by Odyssey Toys
- Hot Wheels® Ultimate T-Rex Transporter by Mattel, Inc.
- Mickey & Minnie’s Runaway Railway Train by Disney Consumer Products
- Monster Jam Mystery Mudders by Spin Master
- RC Akula (Avatar: The Way of Water) by McFarlane Toys
- Teenage Mutant Ninja Turtles: Mutant Mayhem Pizza Fire Van by Playmates Toys
- TrainBots: 2-in-1 STEAM Maker Kit by Thames & Kosmos
The one glaring omission from this list is the overall Top Toy of the Year. That it because that award will be decided by a panel of Industry Experts and will be announced at the Awards on September 29th. Come back here after the awards as we will have all the winners for you as we begin our coverage of Toy Fair 2023.