Author: Rob Hull

     So, now we come at last to one of the bigger name companies seen at Toy Fair. Hasbro has some of the biggest licenses in the industry, including Star Wars, Marvel and Transformers. 

This year, in the Transformers segment, you will see some highly anticipated characters make their debut, including the first ever female combiners, and a new line to tie into the new animated series launching this year. 

In the Marvel segment, you will see a special line celebrating the 10th Anniversary of Marvel Studios, a whole new Deadpool line and the coolest prop replica EVER!

Finally, in the Star Wars segment, you will see the return of the Vintage Collection, new additions to the Black Series line and the debut of toys for the upcoming Solo movie. This segment is also home to the first product from the Haslab division, the largest Star Wars item EVER conceived.

Lets’s dive in!

MARVEL

      The Marvel segment is heating up as we head towards this Summer’s Avengers: Infinity War. Nothing tying into the movie directly was shown, but there were a ton of new Legends figures shown. There were both Spider-Man and X-Men themed assortments. Besides Avengers: Infinity War, there are two other Marvel movies coming out this year to make mention of. Ant-Man and the Wasp, is the sequel to Ant-Man, and again features Paul Rudd in the starring role. And, the there is Deadpool. This is a very tricky property for Hasbro, since they have to stay a “family friendly” company, so while they can’t make a full movie tie-in line pre se, the character is a lot of fun and a hit with fans of all ages, so they have created a line celebrating the character and his rich supporting cast. 

Highlights for me included a stunning new Magneto figure, the beautiful Marvel Studios 10th Anniversary figures, and this guy, who did a spectacular job demoing the Infinity Gauntlet.

And here’s our gallery of photos from Hasbro’s Marvel area

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And, here is a gallery of images provided by Hasbro

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