Toy Fair 2011 continues at Hasbro as we turn our focus to Marvel. This year, the Avengers will begin to assemble on store shelves and your shelves. The Iron Man line will continue on store shelves and he will be joined this year by the movie tie-in lines for Captain America: the First Avenger and Thor. Hasbro plans a diverse line, catering to several different age brackets. In addition, the Marvel Universe line will continue, with new figures and comic two-packs slated for release. In addition, the follow-up to the wildly successful Galactus extra-sized figure will be released. It is the Mutant-hunting robot: The Sentinel. Here’s the lo-down for Marvel.

In 2011, Hasbro gives kids more ways than ever to re-enact the actions of their favorite Marvel Super Heroes with an extensive line of role play toys!  MARVEL STUDIOS brings action and excitement to the theater with THOR and CAPTAIN AMERICA: THE FIRST AVENGER and Hasbro brings the adventure, energy, and emotion from the films “to life” with a full array of toys that will immerse kids in the character experience.  In addition, role-play toys in the IRON MAN and SPIDER-MAN lines will have kids powering up and web-slinging throughout the year.

First up is THOR, which lands in theaters this May. Kids can re-enact the Asgardian’s thunderous actions using Hasbro’s THOR LIGHTNING HAMMER featuring lights, sounds and a launching projectile.  Additional role-play items — such as THOR’S HELMET, FOAM SWORD, SHIELD and SWORD, and FOAM HAMMER — allow kids to complete the THOR character experience.  Kids and collectors alike will feast on Hasbro’s line of THOR 3.75” Action Figures that includes heroes and villains such as THOR, ODIN, LOKI, FROST GIANT and THE DESTROYER.

Then in July, CAPTAIN AMERICA: THE FIRST AVENGER storms theatres nationwide.  Hasbro’s accompanying toy line stars the CAPTAIN AMERICA DISC LAUNCHING SHIELD that fires foam disks to defend against combatants.  A CAPTAIN AMERICA HERO MASK and CAPTAIN AMERICA THROWING SHIELD round out the role-play gear that can be used when “fighting for justice.”  For kids and collectors who wish to hold the movie’s action in their hands, Hasbro is introducing a line of CAPTAIN AMERICA 3.75” Action Figures featuring various versions of THE FIRST AVENGER, as well as his adversaries including RED SKULL and HYDRA SOLDIERS.

Hasbro re-imagines its IRON MAN toy line in 2011 with the ARMOR CHARGE IRON MAN and ARMOR CHARGE WAR MACHINE – 7” motorized, walking figures.  Also new this year is a line of IRON MAN 6” Action Figures to join the wildly popular IRON MAN 3.75” Action Figure assortment.

In addition, MARVEL’S SPIDER-MAN continues to be one of the most popular Super Heroes in the world — and a favorite among Moms.  New innovative SPIDER-MAN toys swing into the toy aisle in 2011, including the SPIDER-MAN WEB STRING SHOOTER, which includes a motorized string reload function for hours of play, and the SPIDER-MAN ALL MISSION RACER, a vehicle that features racer, hovercraft, motorcycle, jet, and glider modes!  And finally, Hasbro’s popular MARVEL UNIVERSE 3.75” Action Figures line continues to take collectors deep within the pages of MARVEL COMICS.

Highlights from Hasbro’s 2011 Marvel line include:

THOR

THOR tells the story of the Asgardian THOR, who is cast out from the mythical world and sent to live among humans on Earth.  Over time, THOR learns what it takes to be a true hero, and the powerful yet arrogant warrior uses his mighty hammer to become one of the planet’s finest defenders.  In 2011, Hasbro brings an extensive line of THOR products for kids to become immersed in the THOR character experience.

THOR LIGHTNING HAMMER
(Approximate Retail Price: $19.99; Ages: 5 & up; Available: Spring 2011)
Kids can now pretend to be their favorite Asgardian and summon the power of THOR!  Hasbro’s THOR LIGHTNING HAMMER delivers a great role-play experience, allowing fans to recreate the on-screen action of the upcoming film, THOR.  The replica of THOR’S signature weapon is fully equipped with electronic battle sounds and a launching projectile. Requires three “AAA” batteries, included.

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THOR HELMET
(Approximate Retail Price: $7.99; Ages: 5 & up; Available: Spring 2011)
Helping to complete the THOR role-play experience is Hasbro’s THOR HELMET.  Styled after the Asgardian’s iconic wing-tipped helmet, the role-play toy lets kids pretend to be the mighty hero.

THOR FOAM SWORD
(Approximate Retail Price: $14.99; Ages: 5 & up; Available: Spring 2011)
If THOR role-playing fans are disarmed of their mighty  hammer, it’s best to make sure that you’re also equipped with the THOR FOAM SWORD!  The sword is 27 inches in length and crafted from soft, durable foam.

THOR FOAM HAMMER
(Approximate Retail Price: $9.99; Ages: 5 & up; Available: Spring 2011)
The THOR FOAM HAMMER offers children who wish to role-play as the Asgardian commander of Thunder an item that’s perfect for smaller hands. The hammer’s head is crafted from soft, durable foam.

THOR SHIELD AND SWORD SET
(Approximate Retail Price: $9.99; Ages: 5 & up; Available: Spring 2011)
Every aspiring Asgardian will want the THOR SHIELD AND SWORD role-play set, which features a soft, durable foam sword and shield that are great for younger children.

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THOR 3.75” Action Figures
(Approximate Retail Price: $7.99; Ages: 4 & up; Available: Spring 2011)
Kids and collectors alike will feast on Hasbro’s line of THOR 3.75” Action Figures which includes heroes and villains such as THOR, ODIN, LOKI, FROST GIANT and THE DESTROYER. These super-articulated figures are highly stylized in designs depicting the characters from THOR.  Each figure sold separately.

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THOR DELUXE 3.75” Action Figures
(Approximate Retail Price: $9.99; Ages: 4 & up; Available: Spring 2011)
The THOR DELUXE 3.75” Action Figures lineup includes never-before-seen versions of THOR characters, featuring a wide variety of battle weapons from the world of ASGARD.  Each figure in the assortment includes unique snap-on weapons. Each figure sold separately.

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THOR 6″ Action Figures
There will be a series of 6″ THOR figures released. The main characters of the Movie, such as Thor, Odin and Loki will all be represented.

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THOR Electronic Figure
(Approximate Retail Price: $19.99; Ages: 4 & up; Available: Spring 2011)
The THOR ELECTRONIC FIGURE stands at an impressive 10” tall with its supremely sculpted and detailed design.  Featuring electronic phrases and sound effects from the movie THOR, as well as a light up hammer and additional battle accessories, this THOR figure is a great addition to every fan’s collection!

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THOR SUPER HERO SQUAD 3-PACKS
(Approximate Retail Price: $9.99; Ages: 3 & up; Available: Spring 2011)
The youngest THOR fans can collect their favorite MARVEL SUPER HERO characters from THOR with Hasbro’s line of THOR SUPER HERO SQUAD 3-PACKS. With a fun, unique style appealing to fans of all ages, each pack includes three SUPER HEROES from the film.  In total, three all-new 3-packs will be available in the line, featuring characters such as THOR, ODIN, LOKI, FROST GIANT and THE DESTROYER. Each 3-pack sold separately.

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CAPTAIN AMERICA

CAPTAIN AMERICA: THE FIRST AVENGER showcases Steve Rogers, a brave yet mild-mannered young World War II soldier who volunteers to undergo a series of experiments for a U.S. Army “Super Soldier” program.  Adorned in his iconic red, white and blue helmet and indestructible shield, CAPTAIN AMERICA fights for his nation by battling his archenemy RED SKULL and, in the process, becomes THE FIRST AVENGER.

CAPTAIN AMERICA DISC LAUNCHING SHIELD
(Approximate Retail Price: $19.99; Ages: 5 & up; Available: Spring 2011)
Very few Super Hero symbols have transcended time like CAPTAIN AMERICA’S shield, his signature battle accessory.  And now kids can have their very own!  The CAPTAIN AMERICA DISC LAUNCHING SHIELD is the premiere role-play item for every CAPTAIN AMERICA fan. It fires miniature foam disks to defend against combatants! The shield has a diameter of 15 inches and comes with five foam discs. Requires four “AA” batteries, not included.

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CAPTAIN AMERICA HERO MASK
(Approximate Retail Price: $7.99; Ages: 5 & up; Available: Spring 2011)
Kids can complete their CAPTAIN AMERICA role-play experience by “hiding” their identity, much like STEVE ROGERS when he battles foes as a Super Hero.  The CAPTAIN AMERICA HERO MASK is designed in the style of the movie and crafted for comfort and durability.

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CAPTAIN AMERICA THROWING SHIELD
(Approximate Retail Price: $7.99; Ages: 5 & up; Available: Spring 2011)
Throw your shield just like CAPTAIN AMERICA with the CAPTAIN AMERICA THROWING SHIELD! This lightweight disc is great for play with friends in fantastic CAPTAIN AMERICA shield styling!

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CAPTAIN AMERICA 3.75” Action Figures
(Approximate Retail Price: $7.99; Ages: 4 & up; Available: Spring 2011)
The CAPTAIN AMERICA 3.75” Action Figures lineup features a robust variety of characters and stylings – each in Hasbro’s supremely detailed and articulated fashion – from the film, comic book history, and even never-before-seen concept art.  Characters to be featured in the line include various iterations of CAPTAIN AMERICA, CAPTAIN BRITAIN, the villainous RED SKULL, and those menacing HYDRA SOLDIERS.  Each figure sold separately.

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CAPTAIN AMERICA DELUXE 3.75” Action Figures
(Approximate Retail Price: $9.99; Ages: 4 & up; Available: Spring 2011)
The CAPTAIN AMERICA DELUXE 3.75” Action Figures lineup includes heavily armed and outfitted variations of your favorite American Super Hero, featuring a wide variety of unique battle weapons and accessories.  Each figure in the assortment includes snap-on weapons. Each figure sold separately.

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CAPTAIN AMERICA STRIKEFIRE TRANSPORT (Approximate Retail Price: $29.99; Ages: 4 & up; Available: Spring 2011)
It’s only fitting that the world’s greatest soldier be outfitted with the CAPTAIN AMERICA STRIKEFIRE TRANSPORT to take into battle against his enemies.  This massive vehicle features launching-projectiles, a motorcycle, and a one-of-a-kind CAPTAIN AMERICA 3.75” ACTION FIGURE unique to this product.

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CAPTAIN AMERICA SUPER HERO SQUAD 3-PACKS
(Approximate Retail Price: $9.99; Ages: 3 & up; Available: Spring 2011)
The youngest CAPTAIN AMERICA fans can collect their favorite MARVEL SUPER HERO characters from CAPTAIN AMERICA: THE FIRST AVENGER with Hasbro’s line of CAPTAIN AMERICA SUPER HERO SQUAD 3-PACKS.  With a fun, unique style appealing to fans of all ages, each pack includes three SUPER HEROES from the film.  In total, two all-new 3-packs will be available in the line, featuring characters such as CAPTAIN AMERICA, BUCKY, RED SKULL and HYDRA SOLDIERS.  Each 3-pack sold separately.

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CAPTAIN AMERICA Electronic Figure
(Approximate Retail Price: $19.99; Ages: 4 & up; Available: Spring 2011)
The CAPTAIN AMERICA ELECTRONIC FIGURE stands at an impressive 10” tall with its supremely sculpted and detailed design.  Featuring electronic phrases and sound effects from the movie, CAPTAIN AMERICA: THE FIRST AVENGER, as well as Cap’s signature shield, this figure is a great addition to every fan’s collection!

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CAPTAIN AMERICA CRUISERS
(Approximate Retail Price: $9.99; Ages: 4 & up; Available: Spring 2011)
Speed away with the CAPTAIN AMERICA CRUISERS! Styled after Captain America’s classic motorcycle, this speeder is coupled with his shield and a 3.75” action figure.

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IRON MAN
ARMOR CHARGE IRON MAN and ARMOR CHARGE WAR MACHINE
(Approximate Retail Price: $14.99; Ages: 4 & up; Available: Spring 2011)
Storm into battle with Hasbro’s all-new ARMOR CHARGE IRON MAN and ARMOR CHARGE WAR MARCHINE. The 7” motorized, walking figures introduce kids to a new play pattern among their action figures.   Each figure sold separately.

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IRON MAN 6” Action Figures
(Approximate Retail Price: $14.99; Ages: 4 & up; Available: Spring 2011)
In 2011, Hasbro introduces an all-new IRON MAN 6” Action Figure assortment that will join forces with its wildly popular 3.75” figure lineup.  The assortment will include a variety of figures throughout the year, featuring characters such as IRON MAN, WAR MACHINE, TITANIUM MAN and WHIPLASH! Each figure sold separately.

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IRON MAN 3.75” Action Figures
(Approximate Retail Price: $7.99; Ages 4 & up; Available: Now)
In 2011, the line will include a wide variety of IRON MAN Action Figures, as well as supporting characters and villains.  And not only do the figures feature excellent articulation, they also feature cool new weaponry. Each figure sold separately.

IRON MAN 3.75” ARMOR TECH DELUXE Action Figures
(Approximate Retail Price: $12.99; Ages 4 & up; Available: Now)
The IRON MAN 3.75” ARMOR TECH DELUXE ACTION FIGURE lineup includes never-before-seen variations of IRON MAN characters, featuring hi-tech Stark Industries weapon “technology” that makes this super hero lineup more dynamic and versatile than ever before.  Each figure in the assortment includes a variety of snap-on weapons.  Each figure sold separately.

MARVEL UNIVERSE
MARVEL UNIVERSE 3.75” Action Figures
(Approximate Retail Price: $7.99; Ages 4 & up; Available: Now)
The MARVEL UNIVERSE 3.75” ACTION FIGURE line is continuing in 2011 with its exceptional articulation, poseability, and spot-on design.  This year’s lineup of great classic characters from the MARVEL COMICS universe features heroes and villains from various comic book storylines, including World War Hulk, Spider-Man 2099, WOLVERINE and CABLE.  Fans can update their collections with the latest and greatest from Hasbro!  Each figure sold separately. Figures shown at Toy Fair included: Apocalypse, Cyclops (90’s style), Darkhawk, Dr. Doom, Dr. Strange, Falcon, Gladiator, Namor, Scarlet Spider, Skaar, Steve Rogers, Ultron, Wolverine (1st Appearance) and X-23 (X-Force look).

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MARVEL UNIVERSE 3.75” MULTI PACKS
(Approximate Retail Price: $22.99; Ages 4 & up; Available Fall 2011)
The MARVEL UNIVERSE 3.75” MULTI PACKS assemble your favorite SUPER HERO teams from the MARVEL COMICS universe.  In 2011, Hasbro is introducing these new figure 3 packs, including The Classic Avengers, and THE UNCANNY X-FORCE. Packs sold separately.

MARVEL UNIVERSE COMIC 2-PACKS
(Approximate Retail Price: $14.99; Ages 4 & up; Available: Now)
Each MARVEL UNIVERSE COMIC 2-PACK includes a reprint of an iconic MARVEL COMIC and two unique MARVEL UNIVERSE 3.75” Action Figures specific to that story.  Look for Spider-Man with Captain Britain and Power Man with Iron Fist, new in Spring 2011!  Each pack sold separately. Two-packs shown include: Taskmaster and Deadpool, Power Man and Iron Fist, Spider-Man and Captain Britain and Wonder Man and Quicksilver.

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MARVEL HANDFUL OF HEROES ASSORTMENT
(Approximate Retail Price: $4.99; Ages: 4 & up; Available: Now)
The ultimate battle of good and evil are right in the palm of your hand! This set of micro-sized molded figures comes with eight heroes and one super secret figure that will be a mystery until you tear open the package!

MARVEL UNIVERSE – Masterworks SENTINEL WITH WOLVERINE
(Approximate Retail Price: $49.99; Ages 4 & up; Available: Fall 2011)
This lumbering giant means business!  One of the biggest, baddest villains in the MARVEL UNIVERSE is here and he’s ready to take out the X-Men!  The Sentinel measures a monstrous 16 inches tall and is packed with electronic features including a huge bank of battle sounds. Also includes a 3.75” Wolverine figure so that you can stage the 1^st battle as soon as you open the box!  Requires three “AAA” batteries, included.

Finally, on the biggest announcements from the Marvel line was that something would NOT be coming out. Namely, There will be NO MOVIE TIE-IN LINE for X-Men: First Class. No reason was given. In place of a movie line, two special comic two packs will be produced: Cyclops and jean Grey and Wolverine and Sabretooth.

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Here are some pics from the Marvel Universe portion of Hasbro’s showroom.

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That does it for Marvel, next up, our Hasbro coverage continues with Star Wars.

Thanks to Joe Moscone at Hunter Public Relations for his assistance. The Marvel Showroom pics were taken by Andrew Orrino.