Toy Fair 2017 – Jazwares

Jazwares is a company that, up until very recently, was known as the “Minecreft” company. But, in the last couple of years, they have quietly diversified, adding such high profile collectible licenses as RWBY and Roblox. They have also created a diverse younger portfolio, headlined by Peppa Pig. This year, they are adding to their Minecraft line and introducing Roblox to the world. Here’s what we saw from them this year.

Launched in 2009, Minecraft is a sandbox videogame where users can build and go on adventures in a 3D block world. The game received immediate praise and fans as it quickly became a must-have for adults and kids alike. To date, Minecraft has now sold over 106 million copies. Jazwares has been responsible for bringing a highly successful line of toy figurines and plush characters based of the Minecraft game to retail.
Product Highlights:
Minecraft – New 3-inch Action Figures
There are 6 new highly detailed and fully articulated 3-inch figures to look out for: Charged Creeper Pack, Zombie Pigman Pack, Alex with Diamond Armor Pack, Snow Golem Pack, Steve with Minecart Pack and the rare Witch Pack.
Each figure comes with its own Minecraft accessories, perfect to build and customise your own world of Minecraft.
(MSRP: $9.99)
Minecraft – Multi Figure and Accessory Packs
New and exciting multiple figures packs that come with never before seen accessories.
Alex with Skeleton Horse Pack
This pack Includes Alex with Carrot Farm, Skeleton Horse, Saddle, and Bone. Collect all Series 3 Minecraft action figures!
(MSRP: $14.99)
Alex Survival Pack
The Alex Survival Pack includes Alex with an Iron Shovel, Stone Axe, Furnace, Torch, Double Chest, and Bed.
(MSRP: $15.99)
Wild Animal Pack
Take home the Wild Animal Pack. Includes Ocelot, Black Sheep,Mooshroom, Wolf, Bat, and Polar Bear. Collect all Series 3 Minecraft action figures!
(MSRP: $19.99)
Tame Animal Pack
The Tame Animal Pack includes Tabby Cat, Foal, Blue Sheep, Bunny, Cow, Tamed Wolf, and Chicken. Collect all Series 3 Minecraft action figures!
(MSRP: $19.99)
Dungeon Pack
Take home the Dungeon Pack. Includes Zombie Spawner, Skeleton Spawner, Spider Spawner, Golden Apple, Chest, Iron Ingot, Collect all Series 3 Minecraft action figures!
(MSRP: $24.99)


Roblox is the largest social platform for play that allows kids to imagine, create, and play together in immersive 3D worlds. Over 22 million user-generated online games have been produced on the Roblox platform with over 48 million players visiting Roblox every month to create adventures, play games, roleplay, and learn with friends in a family-friendly environment. Roblox is accessible on all modern smartphones, tablets, desktops, Xbox One, Oculus Rift, and other popular VR platforms. Roblox – Powering Imagination. For more information, please visit
Jazwares has brought enormous off-line play value to the world of Roblox with an all new toy line to be released in 2017.
Every figure and play set is fully functional and comes equipped with a code that will unlock one related item online, redeemed through:
Mystery Figures
Did you know? The world of Roblox is coming to life with collectible fan-favorite characters. Ranging in levels of rarity, fans are able to collect all 24 mysterious figures. Be warned: one mystery, double the fun!
MSRP: $3.99
Age: 6+
Single Figures
Calling all virtual explorers! Weave your own tale and lead your own adventures with the Roblox single figures. Characters include Mr. Bling Bling – with this gold suit and flashy smile, Matt Dusek – master wizard and Lord Umberhallow – the ultimate trickster masked in darkness.
MSRP: $6.99
Age: 6+
Roblox Pizza Place Game Packs
Ding, dong – the pizza’s here! Start your own pizza place with this this tasteful set. Roblox Pizza Place Game Packs comes equipped with 2 figures, a delivery scooter and pizza boxes. Please note: parts not edible.
MSRP: $12.99
Age: 6+
Roblox High School Game Packs
Geeks, Jocks and Prom Queens welcome… there’s no homework required at Roblox High! Roblox High School Game Packs includes 2 figures, lockers, skateboards and interchangeable hats. Live the Highschool dream and be who you want to be at Roblox High.
MSRP: $12.99
Age: 6+
Champions of Roblox 6-Figure Pack
The catastrophic Korblox war against the Redcliff Kingdom rages on. Gather your forces and prepare for battle. Game pack includes 6 exclusive figures.
6 Bonus Rare Accessories.
MSRP: $19.99
Age: 6+

Here is a gallery of images from Jazwares.

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