This is the first in a series of preview posts for companies we will be covering at Toy Fair 2015. First up is the king of the construction aisle: LEGO

TOY FAIR 2015 Preview: LEGO

Our Toy Fair preview starts with one of my favorite companies and the undisputed leader in the construction and building arena: LEGO. This year LEGO has hit the ground running before Toy Fair with 2 major announcements. The first was the announcement of the Scooby Doo license. The second was the announcement of the S.H.I.E.L.D. Helicarrier set. Here are the full details on both

LEGO Group Partners with Warner Bros. Consumer Products to Announce

First-Ever LEGO® Building Sets Inspired by Classic Animated Series Scooby-Doo™

-New LEGO® Scooby-Doo animated content to roll-out, including 22-minute special

and made-for-video movie releases, from Warner Bros. Animation and Warner Bros. Home Entertainment Group-

LONDON, BRITISH TOY AND HOBBY ASSOCIATION TOY FAIR (January 23, 2015) – The LEGO Group today announced its partnership with Warner Bros. Consumer Products to develop a collection of LEGO® building sets inspired by the timeless and beloved animated franchise, Scooby-Doo™. Five new building sets will bring the zaniness of classic characters including Shaggy, Scooby and the entire gang to life in LEGO form for the first time ever, and are scheduled to hit store shelves in August.

In another first, the Scooby Gang will be animated in LEGO form. In 2015, fans can look forward to a 22-minute LEGO special, featuring Scooby-Doo, and produced in partnership with Warner Bros. Animation. In addition, Warner Bros. Animation will also be producing made-for-video movie titles, which will be released by Warner Bros. Home Entertainment in the coming years.

“Fans always wonder which properties may come to life in LEGO form, and this year we are thrilled to bring all of the mystery, humor and hijinks of the Scooby-Doo universe to life in LEGO toys and animated content,” said

Jill Wilfert, vice president, licensing & entertainment at The LEGO Group. “We constantly review properties to find those with global reach, great characters and stories and inherent building and role play opportunities, and we think that Scooby-Doo delivers on all of these while also driving strong appeal among collectors and today’s parents who have strong nostalgia for the LEGO brand from their own childhood.”

“Scooby-Doo and his whole Gang are known and loved by kids and adults alike around the world and we are proud to partner with LEGO Group to continue to entertain new generations of fans and bring everyone’s favorite Great Dane to the unique interactive world of LEGO play,” said Karen McTier, executive vice president, Domestic Licensing and Worldwide Marketing, WBCP.

“As animators, we always aim to find fun and inventive ways to connect with the audience and tell new stories with our characters,” said Sam Register, president, Warner Bros. Animation and Warner Digital Series. “Scooby-Doo and LEGO fans share so much affection for the characters and the brand, and we are so pleased to finally bring these two worlds together.”

LEGO Scooby-Doo Products

Fans will instantly recognize all of their favorite Scooby-Doo characters and icons, including Scooby, Shaggy, Fred, Daphne, Velma and the Mystery Machine, as well as all the ghosts, goblins and other villains that make Scooby-Doo adventures complete in sets such as the Mummy Museum Mystery, the Haunted Lighthouse and the Mystery Mansion. LEGO Scooby-Doo products range from $14.99 to $89.99 (USD) and will be available in toy stores nationwide beginning in August.

About Scooby-Doo

Scooby-Doo is one of the few classic properties to maintain top on-air ratings across the globe and is consistently ranked as one of the top properties in the Warner Bros. Consumer Products licensing portfolio. Scooby-Doo is the only dog with human characteristics who can live and play in a kid’s real and imaginative world. Scooby loves to solve mysteries, is hip and cool and makes ‘spooky’ fun; he truly is the dog that can Doo it all!

# # #

About The LEGO Group

The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932 and today the group is one of the world’s leading manufacturers of play materials for children. The company is committed to the development of children’s creative and imaginative abilities through its products, which can be purchased in more than 130 countries. Visit www.LEGO.com

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About Warner Bros. Animation

Warner Bros. Animation (WBA) is one of the leading producers of animation in the entertainment industry, producing and developing both CG and traditionally animated projects for multiple platforms, both domestically and internationally. For TV, WBA produces series such as Teen Titans Go!, The Tom and Jerry Show and the upcoming Be Cool Scooby-Doo! and Wabbit – A Looney Tunes Production for Cartoon Network, as well as Mike Tyson Mysteries for Cartoon Network’s Adult Swim. As the home of the iconic animated characters from the DC Comics, Hanna-Barbera, MGM and Looney Tunes libraries, WBA also produces highly successful animated films — including the DC Universe Animated Original Movies — for DVD. One of the most-honored animation studios in history, WBA has won six Academy Awards®, 35 Emmy® Awards, the George Foster Peabody Award, an Environmental Media Award, a Parents’ Choice Award, the HUMANITAS Prize, two Prism Awards and 20 Annie Awards (honoring excellence in animation).

About Warner Bros. Home Entertainment

Warner Bros. Home Entertainment (WBHE) brings together Warner Bros. Entertainment’s home video, digital distribution, interactive entertainment, technical operations and anti-piracy businesses in order to maximize current and next-generation distribution scenarios. An industry leader since its inception, WBHE oversees the global distribution of content through packaged goods (Blu-ray Disc™ and DVD) and digital media in the form of electronic sell-through and video-on-demand via cable, satellite, online and mobile channels, and is a significant developer and publisher for console and online video game titles worldwide. WBHE distributes its product through third party retail partners and licensees, as well as directly to consumers through WBShop.com

SCOOBY-DOO and all characters and elements are trademarks of and © Hanna-Barbera.

NOTE: There are no images of Scooby Doo yet. The line will debut at Toy Fair

——————————————————————————————————————————————

This is one of the most impressive things LEGO has ever done!

76042 The SHIELD Helicarrier

Ages 16+. 2,996 pieces.

US $349.99 – CA $399.99 – DE 349.99€ – UK £269.99 – DK 2999.00 DKK

*Euro pricing varies by country. Please visit shop.LEGO.com for regional pricing.

Build and display the huge SHIELD Helicarrier!

Discover a world of mystery and adventure with the awesome LEGO® Creator Expert Detective’s Office, featuring unique elements and surprises.

Take on the challenge of building this awesome LEGO® model of The SHIELD Helicarrier. Construct the flying aircraft carrier with 2 runways, microscale Quinjets, fighter jets and ground support vehicles. The set also comes with many of your favorite LEGO Marvel Super Heroes minifigures, plus 12 microfigures to display on deck and within the highly detailed interior. Includes 5 minifigures: Nick Fury, Black Widow, Captain America, Hawkeye and Maria Hill.

Includes 5 minifigures: Nick Fury, Black Widow, Captain America, Hawkeye and Maria Hill, plus an iconic SHIELD eagle stand to display them on
Features 3 microscale Quinjets, 3 fighter jets, a gasoline truck, 2 forklift trucks, 2 runways, 4 road blockades, armored exterior with translucent elements, detailed interior, plus 12 microfigures (Nick Fury, Hawkeye, Captain America, Iron Man and 8 SHIELD agents)
Also includes a detailed runway
Weapons include Hawkeye’s bow, Black Widow’s gun and Captain America’s shield
SHIELD Agent Maria Hill minifigure is new for spring 2015!
Includes a plaque with facts about The SHIELD Helicarrier
Add lights and spinning rotors to the Helicarrier with the 88000, 8883 and 8870 LEGO® Power Functions sets (sold separately)
Rotors can also be turned manually
Includes a display stand
Helicarrier measures over 11” (29cm) high, 31” (80cm) long and 17” (45cm) wide
Each Quinjet measures over 1” (3cm) high, 2” (7cm) long and 2” (7cm) wide
Minifigure stand measures over 4” (12cm) high, and 2” (6cm deep) and 6” (16cm wide)

Available for sale directly through LEGO^® beginning
March 2015 via shop.LEGO.com, LEGO® Stores or via phone:

US Contact Center 1-800-453-4652

CA (English) Contact Center 1-800-453-4652

CA (French) Contact Center 1-877-518-5346

European Contact Center 00-800-5346-1111

This item we will have more pictures of, as we have been told it WILL BE in the showroom at Toy Fair.

You can also expect to see the latest from the Chima, Ninjago and Star Wars themes, though I don’t expect to see any Episode VII stuff. Also, new sets for the Avengers: Age of Ultron movie and other Superhero sets, plus the latest from the LEGO City, LEGO Friends and Bionicle lines, plus much more I imagine. So join us on February 14th, as we kick off Toy Fair with LEGO.