Toy Fair 2020: WowWee

Words by: Rob Hull

Photos by: Nate Allen

WowWee has become well known over the past few years for two things: Fingerlings and Baby Shark. And, this year, Baby Shark has been expanded, and they have unveiled some intriguing new lines, as well as updating an old favorite. But, by far, the most intriguing thing at their booth was a toothbrush. It’s an electronic toothbrush called Brite Brush and it’s pretty amazing.

Highlights at WowWee for me included the aforementioned Brite Brush and the new Power Tracks vehicle and track system. They also had a new partnership with the Impossible Jokers for board games and I was absolutely delighted to see an old favorite return with the announcement of MiP Arcade.

Thanks to Jessica Kalichman at WowWee and Alyssa Pernice at Resound Marketing

Here are our photos from WowWee’s showroom.

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