Mattel Debuts New Bob the Builder Toy Line at Toy Fair

Mattel Debuts New Bob the Builder Toy Line at Toy Fair

As we head into Toy Fair this weekend here is a new line of toys inspired by preschooler’s favorite construction worker – Bob the Builder! Following the recent re-launch of Bob the Builder on PBS, Mattel is debuting a new line of toys that allows kids to play out their own construction projects at home, including an R/C Super Scoop, a Mash & Mold Construction Site with Playsand, and corresponding Sand Vehicles to help left, mold, and craft Playsand creations.

Bob the Builder™ RC Super Scoop DRC48

Fisher-Price® Bob the Builder™ R/C Super Scoop (DRC48)

SRP: $49.99 | 3+ years | Available: Fall 2016

  • Scoop isn’t just a hardworking digger; he’s Bob’s best friend, and he’s ready to show off his new moves as he’s brought to life through remote control motorized action!
  • Use the 4 buttons on the remote to activate movement in forward and reverse, the motorized back bucket and the special stunt mode.
  • Once you press the button for stunt mode, Super Scoop will automatically use his front bucket to prop himself totally upside down, balancing entirely on his front bucket as he shows off his never-before-seen moves.
  • Press the “B” logo button on the Scoop’s roof for lights, sounds, and iconic  Scoop phrases
  • Lift exhaust lever to raise front bucket and activate lights, sounds, and phrases

Bob the Builder™ Mash & Mold Sandpit Playset DMM55Fisher-Price® Bob the Builder™ Mash & Mold Construction Site (DMM55)

SRP: $29.99 | 3+ years | Available: Fall 2016

  • Budding builders can start laying the foundations of their creations with determination, teamwork, and the Bob the Builder™ Mash & Mold Construction Site with Mash & Mold Playsand – a perfect building material that allows children to build, knock-down and re-build all day long without ever drying out!
  • Little builders can use the included 5 tools and 35 molds to shape, build, and demolish their own sand constructions with 4 easy-to-use hexagonal tiles that act as the base of the playset
  • Includes 16 ounces of Mash & Mold Sand, Bob/Wendy character stamper, a Dizzy sand vehicle, 2 custom mold trays, “Tiny” character crane mold press with wrecker, 5 sand tools, iconic “Bob’s Yard” gate that serves as a mold or rake, TNT demolition foundation pad, and mold press garage to create custom sand bricks.
  • Compatible with all Mash & Mold Sand vehicles

Bob the Builder™ Sand Vehicles DGY43Fisher-Price® Bob the Builder™ Sand Vehicles (DGY43)

SRP: $10.99| 3+ years | Available: Fall 2016

  • Every construction job requires the right tools and supplies, which is why Bob the Builder™ has the ultimate building material – Mash & Mold Playsand, and the ultimate molding machines –Sand Vehicles!
  • Each vehicle includes a 4-ounce container of Mash & Mold Playsand which can be shaped and molded by hand or using each vehicle’s molds to craft cool creations
  • Vehicles include over 10 molds and the Mash & Mold Playsand container also has unique sand stamps
  • Sand Vehicles assortment includes Scoop: a hardworking digger and Bob’s best friend, Muck: an enthusiastic dump truck, and Roley: a reliable steam roller that turns into a crusher.

Bob the Builder is off to a great start since his PBS-Kids TV debut this past Fall. With 15 million+ views on PBS Kids mobile app and a ranking in the Top 10 Most Streamed Shows on the PBS KIDS website, we know Bob fans are going to be on the lookout for toys when they launch Fall 2016.