Our coverage of Hasbro’s Toy Fair offerings continues with G.I. Joe

FIGURES AND MORE EXCLUSIVE!!

TOY FAIR 2010: HASBRO: G.I. JOE

This year, G.I. Joe begins it’s transition away from the Movie line and into the next part of the story that began in the movie. Here’s what you can expect in 2010.

G.I. Joe Basic Figure Line: COBRA has risen. Now, G.I. Joe gears up for The Pursuit of Cobra. Beginning in the Fall, this will become the new theme of the basic line. This pursuit will take place over four different types of terrain: Desert, City, Jungle and Arctic. All of the figures and vehicles released beginning in the fall will apply to one of these four themes. These figures will introduce a number of changes to the look of the line. The figures will be packaged on new blister cards, which seem to be  a blend of the classic 80’s style card and the new “futuristic” movie style. Characters will retain their movie looks, though the likenesses will no longer resemble the film actors. In addition, the G.I. Joe and COBRA insignias have also been redesigned. Characters being released in this new line include: Alley Viper, Beachhead, Destro, Duke, Dusty, Firefly, Jungle Viper, Recondo, Snake Eyes, Snow Job, Storm Shadow and Zartan. All 3¾” G.I. Joe figures have an approximate retail price of $5.99

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To play up the “Pursuit of COBRA” theme, Cobra Commander be released on a special edition “COBRA” card and will be randomly packed in cases.

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Of course, with a new line of figures come new vehicles. The vehicles will again be divided into two classes: Alpha (Smaller) and Bravo (Larger). All vehicles will come with a figure. Alpha vehicles scheduled for release include: Doom Cycle, Ghost Hawk, Awe Striker and Ice Cutter. Alpha vehicles retail for $14.99 and feature a surprise attack feature. Bravo vehicles scheduled for release include: Vamp, Wolf Hound and the Cobra Fury. Bravo vehicles retail for $24.99 and include hidden weapons sytems.

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The most celebrated of the Bravo vehicles this year is the re-imagined version of the classic Cobra H.I.S.S. Tank. It feature a mobile turret and projectiles.

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Also, this year, G.I. Joe is introducing Mech Suits. Each suit will come with a driver and feature interchangeable arms. They will come in both G.I. Joe and Cobra varieties. They will retail for $19.99

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Finally, Hasbro is giving fans one last chance to experience the Resolute line, with the release of both a G.I. Joe and Cobra 7 pack. Resolute was a 3d Animated G.I. Joe series that developed a tremendous fan following.

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That does it for G.I. Joe. Next up is the final segment of Hasbro’s Boy’s Brands offering. It’s off to a galaxy far, far, away with Star Wars.