Rob Hull
Rob Hull
It’s that time of year again. Figures and More is off to New York to see the latest and greatest the toy industry has to offer for 2010. It’s Toy Fair time! Our coverage begins with Hasbro
FIGURES AND MORE EXCLUSIVE!!
TOY FAIR 2010: HASBRO: MARVEL- IRON MAN 2
Toy Fair 2010 took place from February 14-17th this year. However, as in year’s past, this year Hasbro held their briefing before the show officially began. So, on a somewhat cold Saturday, with snow on the ground and a chill in the air, I found myself at the Times Center in New York to view the latest offerings from Hasbro.
Hasbro is known for some of the most popular toy lines in the world, namely Star Wars, Transformers, G.I. Joe and Marvel. In addition, though, they are also the company behind the popular board games Monopoly, Trivial Pursuit and Scrabble. Let’s see what Hasbro has in store for 2010.
Toy Fair 2010: Hasbro: Marvel – Marvel in 2010 is divided into four distinct segments: Iron Man 2, Spider-Man, Superhero Squad and Marvel Universe. We’ll start with Iron Man 2
IRON MAN 2: The movie, starring Robert Downey Jr., will hit theaters on May 7th. The tie-in action figures, divided into three distinct segments, will hit stores on March 1st. The Iron Man 2 figures are 3¾” in scale. However, there will be an exclusive series of 6″ figures sold at Wal-Mart. Collection 1 and 2 of the line will have the word Movie, Concept or Comic on the package to denote the segment. “Movie” figures are depictions of the characters as they appear in the motion picture. “Concept” figures are new variations on the armor not seen in the movie, but rendered in the movie style. “Comic” figures consist of characters and armors rendered as they have appeared over the years in the Marvel Iron Man comic books. All 3¾” Iron Man figures will also come with “Armor Cards” By overlaying cards over one another, fans can create different suits of armor. Figures released in the “Movie” segement include: Iron Man: in his Mark I, Mark II, Mark III and Mark IV armors, War Machine, Whiplash, and Iron Monger. The “Concept” segment includes three “Deluxe” style “Armor Tech figures: Negative Zone Upgrade, Shockwave Mission, and Juggernaut Upgrade. Also, in the “Concept” segment are single carded figures that include: Power Assault Armor, Deep Dive Armor and Hypervelocity Armor. Finally, the “Comic” segment consists of figures that include: Classic Armor Iron Man, Original Mark I Iron Man, Hulkbuster Iron Man, Titanium Man, War Machine and Crimson Dynamo. The figures all feature an impressive amount of articulation and detail for a 3¾” figure and come with accessories. Iron man 2 3¾” figures will be available beginning March 1st for $7.99 each
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Complimenting the 3¾” figures is a vehicle: the Mark VI Red Vortex Racecar. This car is modeled after the car that Tony drives in the film. It features a conversion feature and firing missiles. Also, in the vehicles range are a series of pullback “Iron Racers”: Turbo Racer, Armor Cycle and Quantum Quad.
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Rounding out the 3¾” line is the Iron Man 2 Rolling Battle Headquarters. This vehicle/playset includes lights, sounds and action features including a firing gattling gun and a light up screen where you can place armor cards. It comes with a figure, armor pieces and three armor cards. The Rolling Battle Headquarters will be available in the Fall for $34.99
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Aside from the action figures, there are some additional products available. The Iron Man 2 Micro Heads assortment will bring back memories of Fantastic Max. These clamshell helmets open to reveal miniature playsets and figures. The lineup consists of Iron Man Mark III and War Machine. There is also an Iron Man 2 version of Operation and the Iron Man 2 Game of War: a card game pitting Iron Man against War Machine. There will also be Iron Man 2 themed Super Soakers and NERF Blasters.
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There is an R/C Walking Iron Man which can walk across tables and surfaces and shoot missiles from it’s hands and shoulders. It has also has lights and sounds from the movie. The controller is easy to use and fairly intuitive. R/C Walking Iron Man will be available in the Fall for $49.99
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There are several Superhero Squad two and three packs associated with the movie.
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There is also an Iron Man 2 version of the Mr. Potato Head: Tony Starch is Iron Mash.
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There is also a 10½” tall Rocket Boost Iron Man. It is styled after the popular Superhero Squad figures. It has both a flight mode and weapons mode. The figure features a pop-up rocket pack, projectile-firing missiles, light-up eyes, an arc reactor chest light, and a repulsor gauntlet. Rocket Boost Iron Man will be available in the Spring for $24.99
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Finally, there are several role play items. The Arc Chest Light clips to a shirt and features light and sound. The 3-in-1 Repulsor Gauntlet fires missiles and features light and sound. And, the Iron Man Helmet is designed in Iron Man’s signature style and features a variety of electronic lights and sounds, including data correspondence from JARVIS, his trusty computer companion. Fans will especially enjoy the helmet’s slow release visor that lends remarkable authenticity to this fun role-play toy. All of these items will be available in Spring 2010. Arc Chest Light: $6.99, 3-in-1 Repulsor Gauntlet: $14.99, Iron Man Helmet: $34.99
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