Toy Fair 2010: Hasbro: Marvel- Spider-Man

Our coverage of Hasbro’s Toy Fair showroom continues with part two of our Marvel segment coverage: Spider-Man



Spider-Man: The big news in the Spider-Man segment of Hasbro’s Marvel line this year concerns the scale. This year, for the first time, the Spider-Man line will be offered in the 3¾” scale. This new scale line will begin appearing on the shelf in Spring 2010. In addition to accessories, each figure will come with “Battle Cards”, which can be used to play a card game involving the heroes and villains of the Spider-Man Universe. They can also be fitted together like a puzzle.  The characters represented in the first wave include: Spider-Man (in various outfits, both black and red), Green Goblin, Hobgoblin Venom and the Rhino. The figures are highly detailed, with excellent articulation for a 3¾” figure. The figures will retail for $7.99.

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Web Splashers is a new offshoot of the Spider-Man line that features a figure and vehicle combo pack, where the vehicle shoots water. Characters in this assortment include Spider-Man and Venom.

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A blast from the past is returning this year as Hasbro introduces the “Ooze Attack” Playsets. These playsets feature mini figures and a small jar of the slime-like compound called “Ooze.” Anybody who is old enough to the remember the old Kenner Master’s of the Universe “Slime Chamber” knows what to expect here. Kids, ask your Fathers. The two sets announced so far are: Spider-Man vs. Green Goblin and Spider-Man vs. Lizard.

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There are a couple of vehicle w/figure sets coming out this year. We were shown the Spider Sence (an Attack Cruiser with a firing net and a sliding cockpit shield) and a Spider Air Vehicle (some type of jet).

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Finally, there are some miscellaneous products we saw. The ultimate vehicle for your 3¾” figures is the Triple Battle Truck. Available in Fall 2010 for $29.99, this vehicle features lights and sounds and converts to either a boat, a plane or an atv. This vehicle also features a projectile launcher.

The Web Shooter has been retooled and re-released as the Mega Blaster Web Shooter. Available in the Spring for $14.99, this new version shoots both webs and water. It comes with a canister of web fluid, a canister to hold water and a glove.

Pull back racers return to the Spider-Man line this year. Billed as the “Zoom and Go” line, we were shown the Quad Racer 2.0 and Street Cruiser 2.0

And last, but not least, for those looking for a slightly larger Spider-Man figure, Hasbro delivers the 12 inch Electronic Wisecracking Spider-Man. This figure features sound effects and projectile accessories.

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Up next, we’re heading to the younger corner of the Marvel Universe with the Super Hero Squad.

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