Rob Hull
Rob HullOur coverage of Hasbro’s Toy Fair 2010 offerings continues with the final segment of their Marvel line: Marvel Universe
FIGURES AND MORE EXCLUSIVE!!
TOY FAIR 2010: HASBRO: MARVEL- MARVEL UNIVERSE
Hasbro took an enormous risk last year. Looking to revitalize their stagnant Marvel license, they changed the scale of the line to 3¾”. The gamble worked as the marvel Universe line became and remains one of the hottest selling toy lines. This year, looking to keep pace with the comics, the numbering for the figures will start over as the S.H.I.E.L.D. files are changed over to H.A.M.M.E.R. files and Norman Osborn replaces Nick Fury on the back of the packages. Also, this year, Hasbro is introducing their largest Marvel figure ever. Let’s see what Hasbro has to offer.
Marvel Universe: Hasbro’s 3¾” Marvel line rolls along in 2010. Single carded figures set to release beginning in Spring 2010 includes: Sunfire, Vision, Iron Man, 60’s Captain America, Winter Soldier, Bucky, Thor, Colossus, Juggernaut, Archangel and Havok. These figures retail for $7.99.
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Hasbro is also finishing their series of Comic 2-packs, celebrating the 25th Anniversary of the Secret Wars mini-series. Three 2-packs have been released, and this year three more will follow. The set is completed this year with Hulk & Cyclops, Black Costume Spider-Man & Magneto and Iron Man & Spider-Woman 2.
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Hasbro is also continuing the KAPOW Handful of heroes assortment. These are tiny “army men” type Marvel figures. There will be two assortments of 8 figures each.
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Hasbro is also continuing their innovative merging of two worlds with a new series of Marvel Transformers Crossovers. Scheduled for release this year are: Wolverine Black and Silver (Jeep), Iron Man (Sportscar) and Black Costume Spider-Man (Roadster). In addition, there is a deluxe item, consisting of a Spider-Man and Iron Man figure, which both transform independently and combine to form both a larger robot and a larger jet.
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Finally, rounding out the Marvel Universe is the one figure that could possibly wipe the rest of them out, the largest Marvel figure EVER!: The Devourer of Planets: GALACTUS! Galactus stands a whopping 19 INCHES TALL! He comes with lights and sounds, including voice. He also comes with a 3¾” Silver Surfer figure. His packaging features graphics inside and outside. If you love the Marvel Universe line, you cannot miss this one!
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That does it for the Marvel presentation. Up next, we are off to visit everyone’s favorite “Robots in Disguise”. It’s Transformers in 2010
