Toy Fair 2018: Universal Jurassic World Preview Event

Toy Fair 2018: Universal Jurassic World Preview Event

      So, it’s the tail end of winter and I’m in seasonably chilly New York City, which means it must be Toy Fair time. This year, however, I got an early start, as Universal held a very special reveal event for the toy and lifestyle lines that will tie into the upcoming blockbuster sequel Jurassic World: Fallen Kingdom, starring Chris Pratt and Bryce Dallas Howard. This reveal event included the main components of the toy line, with offering from Mattel, the Master Toy Licensee, and LEGO, as well as lifestyle entries from everyone from Keebler to Dolce and Gabana. It was held at the Copacabana in Times Square, and I had a blast attending. I covered the event on Facebook Live, which you can see here. 

      Now, for the informational part. The main toy line from Mattel will consist of segments from each of Mattel’s core product lines. There will be a very large action figure line consisting of approximately 50 different SKUs in wave one, with a second wave to follow in the Fall. Toy products from LEGO, including the first ever Duplo and Juniors sets, and Funko were also on display. In addition, several clothing, book and other lifestyle offerings were on display. Here is the complete list of what was shown.

New York Toy Fair 2018
JURASSIC WORLD – New York Toy Fair 2018
Action Figures & Dinosaurs, Spring 2018
JURASSIC WORLD BASIC FIGURE ASSORTMENT
SRP: $7.99 each
Available: Spring 2018
Retailer: Mass
Each sold separately: Claire & Stegosaurus, Mercenary & Ankylosaurus, Zia & Triceratops, Lockwood Battle Owen Mercenary
Ages: 4+
JURASSIC WORLD ROARIVORES™ ASSORTMENT
SRP: $14.99
Available: Spring 2018
Retailer: Mass
Features push button sound activation and signature attack move iconic to its respective species.
Assortment includes: Triceratops, Baryonyx,
Metriacanthosaurus, Allosaurus and more
Ages: 3+
JURASSIC WORLD RIP-RUN DINOS™ ASSORTMENT
SRP: $14.99
Available: Spring 2018
Retailer: Mass
Features ripcord that is inserted into each figure and releases for fast action
Each sold separately: Velociraptor “Blue” and
Owen & Motorcycle
Ages: 3+
JURASSIC WORLD – New York Toy Fair 2018
Action Figures & Dinosaurs, Spring 2018

JURASSIC WORLD ACTION ATTACK™ ASSORTMENT
SRP: $19.99
Available: Spring 2018
Retailer: Mass
Assortment includes: Stegosaurus, Carnotaurus and Suchomimus (Available Fall 2018)
Ages: 3+
JURASSIC WORLD REAL FEEL SKIN MOSASAURUS FIGURE
SRP: $29.99
Available: Spring 2018
Retailer: Mass
Comes in massive size and includes a realistic sculpt with features authentic to dinosaur
Ages: 3+
JURASSIC WORLD THRASN ’N THROW TYRANNOSAURUS REX™ FIGURE
SRP: $39.99
Available: Spring 2018
Retailer: Mass
Includes stop and roar sound effects, as well as an innovative tail-activated thrash & throw feature
Ages: 4+
JURASSIC WORLD – New York Toy Fair 2018
Action Figures & Dinosaurs, Fall 2018

JURASSIC WORLD MINI DINO ASSORTMENT
SRP: $3.49 each
Available: Fall 2018
Retailer: Mass
Assortment includes 28 dinosaurs for kids to collect such as Tyrannosaurus Rex, Blue, Stegosaurus, Pteranodon, Carnotaurus, Baryonyx, Apatosaurus and more
Ages: 3+
JURASSIC WORLD MINI DINO 3-PACK ASSORTMENT
SRP: $9.99 per pack
Available: Fall 2018
Retailer: Mass
Assortment includes two mini dinosaur figures plus one exclusive mini dinosaur figure
Sold separately: Mini Dino 3-Pack (Apatosaurus, Dilophosaurus, Metallic Villain Dino) and Mini Dino 3- Pack (Baryonyx, Ankylosaurus, Velociraptor “Blue”)
Ages: 3+
JURASSIC WORLD STORY PACK ASSORTMENT
SRP: $14.99
Available: Fall 2018
Retailer: Mass
Sold separately: Jurassic World Story Pack Mercenary & Stygimoloch “Stiggy”
Ages: 3+
JURASSIC WORLD – New York Toy Fair 2018
Action Figures & Dinosaurs, Spring 2018

JURASSIC WORLD SUPER COLOSSAL TYRANNOSAURUS REX
SRP: $54.99
Available: Spring 2018
Retailer: Mass
Features articulation, authentic sculpt and deco and the ability to eat up to 20 mini dinosaur figures
Ages: 8+
JURASSIC WORLD – New York Toy Fair 2018
Vehicles, Spring 2018
JURASSIC WORLD GYROSPHERE BLAST VEHICLE
SRP: $29.99
Available: Spring 2018
Retailer: Mass
Action figures and raptors can fit inside this vehicle that also launches for extra action
Ages: 3+
MATCHBOX® JURASSIC WORLD FIGURE COMPATIBLE 12” VEHICLE ASSORTMENT
SRP: $19.99
Available: Spring 2018
Retailer: Mass
12” vehicles with lights and sounds inspired by the Jurassic World franchise
Sold separately: Off-Road Rescue Rig, Deep-Dive Submarine™ Vehicle
Ages: 3+
JURASSIC WORLD – New York Toy Fair 2018
Additional Vehicles

HOT WHEELS® JURASSIC WORLD™ 1:64TH DIECAST CHARACTER CARS
SRP: $3.99 each
Available: Spring 2018
Retailer: Mass
Sold separately: Mosasaurus, Velociraptor, Stegosaurus, Tyrannosaurus Rex, Triceratops
Ages: 3+
DIECAST TRANSPORTERS & MINI DINOSAURS
SRP: $6.99 each
Available: Spring 2018
Retailer: Mass

MATCHBOX® PORTABLE PLAYSETS
SRP: $19.99
Available: Spring 2018
Retailer: Mass

JURASSIC WORLD MATCHBOX JEEP WITH NET LAUNCHER
+ DINO
SRP: $22.99
Available: Spring 2018
Retailer: Mass
Compatible with 3.75” action figures (not included) for re-enacting favorite Jurassic World moments. Includes Dimorphodon dinosaur figure
Ages: 3+
JURASSIC WORLD – New York Toy Fair 2018
Role Play Product, Spring 2018

JURASSIC WORLD CHOMP ’N ROAR MASK VELOCIRAPTOR “BLUE”
SRP: $34.99
Available: Spring 2018
Retailer: Mass
3 sound modes with real moving eyes and teeth
Ages: 6+
JURASSIC WORLD VELOCIRAPTOR “BLUE” CLAWS
SRP: $14.99
Available: Spring 2018
Retailer: Mass
Flexible and bendable claws feature realistic details
Ages: 3+
JURASSIC WORLD MASK ASSORTMENT
SRP: $12.99
Available: Spring 2018
Retailer: Mass
Includes authentic character features and chomping jaw
Sold separately: Villain Dino
Ages: 6+
JURASSIC WORLD – New York Toy Fair 2018
Plush, Spring 2018
JURASSIC WORLD BASIC PLUSH ASSORTMENT
SRP: $9.99
Available: Spring 2018
Retailer: Mass
Assortment includes: Stegosaurus, Pteranodon, Tyrannosaurus Rex, Stygimoloch “Stiggy”
Ages: 6+
JURASSIC WORLD – New York Toy Fair 2018
Plush, Fall 2018
JURASSIC WORLD REVERSIBLE PLUSH
SRP: $14.99 each
Available: Fall 2018
Retailer: Mass
Name subject to change
Sold separately: Velociraptor “Blue,” Triceratops
Ages: 6+
JURASSIC WORLD SOUND PLUSH
SRP: $14.99 each
Available Fall 2018
Retailer: Mass
Features dinosaur sound effects
Name subject to change
Sold separately: Tyrannosaurus Rex, Villain Dino
Ages: 6+
JURASSIC WORLD – New York Toy Fair 2018
STEM, Spring 2018

JURASSIC WORLD FOSSIL STRIKERS™ ASSORTMENT
SRP: $9.99 each
Available: Spring 2018
Retailer: Mass
Assortment includes four different dinosaurs and their fossilized bones
Sold separately: Velociraptor, Stygimoloch, Triceratops, and Pteranodon (Fall 2018)
Ages: 6+
JURASSIC WORLD KAMIGAMI™ ROBOTS
SRP: $59.99
Available: Spring 2018
Retailer: Mass
Assortment includes four different dinosaurs and their fossilized bones
Sold separately: Velociraptor “Blue” and Villain Dino
Ages: 8+
JURASSIC WORLD – New York Toy Fair 2018
STEM, Fall 2018
JURASSIC WORLD PLAYLEONTOLOGY™ KIT
SRP: $29.99 each
Available: Fall 2018
Retailer: Mass
Kit includes three tools to start excavation: hammer, brush and shovel. Once all bones are brushed off, kids can assemble a full-scale Tyrannosaurus Rex and put on display
Name subject to change
Ages: 5+
JURASSIC WORLD TYRANNOSAURUS REX ANATOMY KIT
SRP: $49.99
Available: Fall 2018
Retailer: Mass
Tyrannosaurus Rex has one removable side that allows kids to see the inner anatomy. By using the “DNA key,” kids can move the leg to see the muscle flex, heart and lungs pump and activate the jaws to chomp
Ages: 5+
JURASSIC WORLD – New York Toy Fair 2018
Innovation, Spring 2018
JURASSIC WORLD PTERANO-DRONE™
SRP: $119.99
Available: Spring 2018
Retailer: Mass
Takes flight with a remote control and includes kid-friendly features like auto-circle and auto-land
Ages: 8+
JURASSIC WORLD – New York Toy Fair 2018
Innovation, Fall 2018

JURASSIC WORLD HATCH ’N PLAY DINOS™ ASSORTMENT
SRP: $14.99
Available: Fall 2018
Retailer: Mass
Assortment includes unique dinosaur species inside, and when activated, the egg hatches and top pops up to reveal baby dinosaur
Sold separately: Tyrannosaurus Rex, Velociraptor “Blue”, Triceratops, Stygimoloch “Stiggy”
Ages: 8+
JURASSIC WORLD – New York Toy Fair 2018
Preschool, Spring 2018

IMAGINEXT® JURASSIC WORLD™ JURASSIC REX
SRP: $109.99
Available: Spring 2018
Retailer: Mass
Jurassic Rex lunges forward with arms out and mouth open, chomping her mouth around her pretty with the press of the trigger. Also features a Power Pad to launch the ATV and send Owen racing into action
Ages: 3-8
IMAGINEXT® JURASSIC WORLD™ WALKING VILLAIN DINOSAUR
SRP: $59.99
Available: Spring 2018
Retailer: Mass
Features a Power Pad to make its jaw open or walk forward and chase Owen on his ATV. includes Dino, Owen figure and ATV
Ages: 3-8
POWER WHEELS® JURASSIC WORLD™ DINO RACER
SRP: $259.99
Available: Spring 2018
Retailer: Mass
Max Weight: 65 lbs
Drives on hard surfaces, grass and rough terrain at 6 mph with parent-controlled settings for beginner drivers. Includes 12-volt battery and charger
Ages: 3-7
JURASSIC WORLD – New York Toy Fair 2018
Additional Preschool
IMAGINEXT® FIGURE AND VEHICLE ASSORTMENT
SRP: $6.99 each
Available: Spring 2018
Retailer: Mass

IMAGINEXT® OWEN AND STYGIMOLOCH ESCAPE SET
SRP: $14.99
Available: Spring 2018
Retailer: Mass

IMAGINEXT® JURASSIC WORLD HAULER PLAYSET
SRP: $39.99
Available: Spring 2018
Retailer: Mass

POWER WHEELS® JURASSIC WORLD JEEP BATTERY POWERED RIDE-ON
SRP: $304.99
Retailer: Mass
Available: Spring 2018
JURASSIC WORLD – New York Toy Fair 2018
Games, Spring 2018
UNO ATTACK® JURASSIC WORLD™
SRP: $24.99
Available: Spring 2018
Retailer: Mass
Features an “Attack! Attack!” card that allows player to launch cards at opponent. If you’re not so lucky, you’ll have a whole pile of cards to get rid of.
Ages: 7+
JURASSIC WORLD KERPLUNK
SRP: $19.99
Available: Spring 2018
Retailer: Mass
JURASSIC WORLD – New York Toy Fair 2018
Barbie, Spring 2018

BARBIE JURASSIC WORLD DOLL ASSORTMENT
SRP: $29.99 each
Available: Spring 2018
Retailer: Mass
Based on two key characters from Jurassic World: Claire Dearing (Bryce Dallas Howard) and Owen Grady (Chris Pratt)
Ages: Adult
JURASSIC WORLD – New York Toy Fair 2018
RUBIE’S JURASSIC WORLD COSTUME
SRP: $75
Available: Fall 2018
Retailer: Mass
Sold separately: Velociraptor “Blue,” Triceratops, Pteranodon and Tyrannosaurus Rex (Available now)
FUNKO POP! JURASSIC PARK 25TH ANNIVERSARY
SRP: $9.99
Available: Spring 2018
Retailer: Mass
Sold separately: Paleontologist Dr. Grant, Jurassic Park CEO John Hammond, Mathematician Dr. Malcolm, Embryo-smuggler Dennis Nedry, Dinos (T.Rex, Velociraptor, Dilophosaurus), Dilophosaurus chase is 1-in-6
FUNKO POP! JURASSIC WORLD FALLEN KINGDOM
SRP: $9.99
Available: Summer 2018
Retailer: Mass
Sold separately: Velociraptor “Blue, Owen Grady, Claire Dearing
JURASSIC WORLD – New York Toy Fair 2018
LEGO DUPLO (Ages 2-4)

JURASSIC WORLD GENTLE GIANTS PETTING ZOO
SRP: $19.99
Available: Spring 2018
Retailer: Mass
Set includes: LEGO® DUPLO® Gray Mitchell figure and 2 baby dinosaur figures
Ages: 2-4
JURASSIC WORLD T. REX TOWER
SRP: $29.99
Available: Spring 2018
Retailer: Mass
Set includes: LEGO® DUPLO® Owen Grady and a T.Rex figure with opening jaw
Ages: 2-4
JURASSIC WORLD – New York Toy Fair 2018
LEGO Juniors (Ages 4-7)

PTERANODON ESCAPE
SRP: $19.99
Available: Spring 2018
Retailer: Mass
Set includes: 2 mini figures and a Pteranodon figure. Also features a helicopter, small outpost, small volcano and 2 buildable lava balls
Ages: 4-7
RAPTOR RESCUE TRUCK
SRP: $24.99
Available: Spring 2018
Retailer: Mass
Set includes: 2 miniatures (Owen and tracker) and dinosaur figure. Also features an off-road truck and removable cage with opening gate for buildable Raptor
Ages: 4-7
T. REX BREAKOUT
SRP: $49.99
Available: Spring 2018
Retailer: Mass
Set includes: 3 mini figures and baby dinosaur figures. Also features 2 QuickStart bases, truck and buildable T. Rex with opening jaw
Ages: 4-7
JURASSIC WORLD – New York Toy Fair 2018
LEGO Systems (Ages 6+)
PTERANODON CHASE
SRP: $19.99
Available: Spring 2018
Retailer: Mass
Set includes; 2 mini figures plus a Pteranodon figure. Also features high-speed off-roader, storage chest for dinosaur egg and 2 holders for accessory items
Ages: 6-12
STYGIMOLOCH BREAKOUT
SRP: $29.99
Available: Spring 2018
Retailer: Mass
Set includes: 2 mini figures plus a Stygimoloch figure. Also features Dr. Wu’s laboratory plus adjoining dinosaur enclosure with lifting gate
Ages: 6-12
BLUE’S HELICOPTER PURSUIT
SRP: $39.99
Available: Spring 2018
Retailer: Mass
Set includes: 3 mini figures plus a Velociraptor “Blue” figure. Also features an open-door helicopter and quad bike
Ages: 7-12

CARNOTAURUS GYROSPHERE ESCAPE
SRP: $79.99
Available: Spring 2018
Retailer: Mass
Set includes: 3 mini figures plus 2 dinosaur figures. Also features a truck with trailer and mobile control center plus an overgrown Gyrosphere station
Ages: 7-12
INDORAPTOR RAMPAGE AT LOCKWOOD ESTATE
SRP: $129.99
Available: Spring 2018
Retailer: Mass
Set includes: 6 mini figures plus an Indoraptor and baby Velociraptor figure. Also features a 3-level Lockwood Estate with collapsible roof
Ages: 8+

JURASSIC WORLD – New York Toy Fair 2018
Publishing

LEGO® JURASSIC WORLD OWEN’S GUIDE TO SURVIVAL
Licensee: Scholastic
SRP: $6.99
Available: 5/18/2018
Retailer: Wherever books are sold
LEGO® JURASSIC WORLD DINOSAUR DISASTER
Licensee: Scholastic
SRP: $4.99
Available: 5/18/2018
Retailer: Wherever books are sold
Leveled Reader

JURASSIC WORLD FALLEN KINGDOM DINOSAUR RESCUE
Licensee: Random House
SRP: $4.99
Available: 5/8/2018
Retailer: Wherever books are sold
Leveled Reader
JURASSIC WORLD THE EVOLUTION OF CLAIRE
Licensee: Random House
SRP: $17.99
Available: 5/8/18
Retailer: Wherever books are sold
Young Adult Novel
Book cover art subject to change
JURASSIC WORLD FALLEN KINGDOM SURVIVAL GUIDE
Licensee: Random House
SRP: $7.99
Available: 5/8/18
Retailer: Wherever books are sold
Survival Guide / Secret History / Guide Book

JURASSIC WORLD FALLEN KINGDOM DINOSAUR TRACKER
Licensee: Random House
SRP: $4.99
Available: 5/8/18
Retailer: Wherever books are sold
8×8 Storybook
JURASSIC WORLD FALLEN KINGDOM POSTER BOOK
Licensee: Random House
SRP: $5.99
Available: 5/8/18
Retailer: Wherever books are sold
Poster and Activity
JURASSIC WORLD FALLEN KINGDOM DELUXE JUNIOR NOVELIZATION
Licensee: Random House
SRP: $9.99
Available: 6/26/18
Retailer: Wherever books are sold

JURASSIC PARK LITTLE GOLDEN BOOK
Licensee: Random House
SRP: $4.99
Available: Now
Retailer: Wherever books are sold
JURASSIC WORLD – New York Toy Fair 2018
Apparel / Accessories

DANIELA VILLEGAS x JURASSIC WORLD JEWELRY COLLECTION
SRP: $1,600 – $48,000
Retailer: danielavillegas.com
Available: Spring 2018
Created by LA-based jewelry designer, Daniela Villegas, the collection includes 18K gold and hand crafted with precious and semi-precious stones.
GEN ART x JURASSIC WORLD 25TH CAPSULE COLLECTION
SRP: $30 – $600
Available: Spring 2018
Created by Phoebe Dahl, LA-based Creative Director of Gen Art, the capsule collection includes silk dinosaur- printed dresses, jumpsuits, harem pants, floral shirts, outerwear and more. In addition, a classic, limited edition “JP25” collegiate jacket is available.
MUKZIN
SRP: Top ($120 – $380); Skirt ($180 –
$530); Dress ($260 – $660)
Retailer: mishanfushi.world.tmall.com
Available: Spring 2018

I would like to thank Stephanie Fernandez and Molly Quiring from NBCUniversal for their assistance.

Here is a gallery of pictures taken from the event

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