HUNDREDS OF FANS TO CELEBRATE SKYLANDERS® DAY AT TOYS”R”US TIMES SQUARE ON WEDNESDAY, APRIL 23 WITH A SPECIAL TOY GIVEAWAY

Fans in Line to be Among the First to Receive the Final Skylanders SWAP Force Character Before it Hits Store Shelves

Activision Publishing, Inc. and Toys”R”Us® are giving fans the rare opportunity to receive a complimentary Skylanders® toy at a special Toys”R”Us Times Square event celebrating Skylanders Day! Before the final Skylanders SWAP Force character, Doom Stone, is released to the public, the first 500 Portal Masters to line up at The World’s Greatest Toy Store™ on Wednesday, April 23, will be among the first to get their hands on this must-have figure.*            

Fans attending the event will get the chance to meet Skylanders costumed characters, experience the bestselling kids’ videogame franchise at in-store gaming kiosks and receive other fun Skylanders giveaways.

Eager consumers can also take advantage of the following Skylanders deals and discounts, valid only at Toys”R”Us Times Square, on Wednesday, April 23:

• SAVE $25 Skylanders SWAP Force Starter Pack (Was $64.99; Now $39.99)
• BUY ONE GET ONE 50% OFF ALL Skylanders figures and accessories – prices vary**

Where:

Toys”R”Us Times Square, Lower Level

1514 Broadway (at 44th Street), New York, NY

4pm Eastern

*All giveaways and event materials are available while supplies last and will be distributed to braceleted event participants only. Limit one per customer. Quantities limited; no rain checks.

**Discounted item must be of equal or lesser value to the lowest priced item purchased. Excludes all clearance items.