Toy Fair 2020: Alpha Group

Words by: Rob Hull

Pictures by: Nate Allen

Spongebob Squarepants still rules the roost at Alpha Group, but they have added a surprising new license: Subway Surfers. Spongebob has a new movie on the way and between the movie line and the new assortment of meme figures, there is a fairly robust product line. The Subway Surfers line was a pleasant surprise, featuring blind package and traditional figures as well as box sets. Each item will come with a code for content in the app. Here’s what we saw at Alpha.

Thanks to Sara Gumina at Alpha Group

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