Toy Fair 2011 – Lego

Early in the morning, Lego pulled the wraps off of their 2011 line-up. There are new sets in established lines and new licenses and original themes. Let’s see what you’ll be building soon.

Alien Conquest – We start with a new line for 2011 that brings to mind the Tim Burton film Mars Attacks. It is a classic 50’s alien invasion set.

There are 7 sets in the range

  • 7049 – Alien Striker – 42 pieces – $4.99
  • 7050 – Alien Defender – 105 pieces – $9.99
  • 7051 – Tripod Invader – 166 pieces – $19.99
  • 7052 – UFO Abduction – 211 pieces – $29.99
  • 7067 – Jet-Copter Encounter – 375 pieces – $39.99
  • 7065 – Alien Mothership – 416 pieces – $59.99
  • 7066 – Earth Defense HQ – 879 pieces – $89.99

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Atlantis – The under the sea adventure line will get some additional sets to wrap up the adventure.

There are 5 new  sets scheduled

  • 7976 – Ocean Speeder – 54 pieces – $4.99
  • 7977 – Seabed Strider – 105 pieces – $9.99
  • 7978 – Angler Attack – 201 pieces – $19.99
  • 7984 – Deep Sea Raider – 265 pieces – $29.99
  • 7985 – City of Atlantis – 686 pieces – $69.99

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Cars 2Following up on the highly successful line for the first movie, Lego is jumping on board the merchandising train for the sequel.

There will be 10 sets in the line. 4 of these were shown in Lego’s showroom.

  • 8200 – Radiator Springs Lightning McQueen – 35 pieces – $6.99
  • 8201 – Classic Mater – 52 pieces – $6.99
  • 8484 – Ultimate Build Lightning McQueen – $29.99
  • 8486 – Mack’s Team Truck – 374 pieces – $39.99

In addition, to celebrate the license, a massive Lightning McQueen, made of 325,000 Lego bricks was unveiled and on display in the Javitts Center.

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More information on Cars 2 merchandise will be forthcoming as out Toy Fair coverage continues.

Harry PotterOne of  Lego’s most successful licensed properties returns as the build-up to the epic finish of the film series continues.

There will be 3 new sets released

  • 4865 – The Forbidden Forest – 64 pieces – $11.99
  • 4866 – The Knight Bus – 257 pieces – $34.99
  • 4867 – Battle for Hogwarts –  466 pieces – $49.99

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Hero FactoryThe follow-up to Bionicle is quickly proving itself as big a seller as it’s predecessor. The infinite customization opportunities has proved to be a huge hit.

This Year, there will be two new themed sets of heroes and villains: Ordeal of Fire and Savage Planet. Each hero retails for $7.99

Ordeal of Fire Heroes

  • 2063 – Stormer 2.0
  • 2065 – Furno 2.0
  • 2067 – Evo 2.0
  • 2068 – Nex 2.0
  • 2141 –  Surge 2.0
  • 2142 – Breez 2.0

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Ordeal of Fire Villains

  • 2192 – Drilldozer – 61 pieces – $12.99
  • 2193 – Jetbug – 63 pieces – $12.99
  • 2194 – Nitroblast – 57 pieces – $12.99
  • 2235 – Fire Lord – 125 pieces – $19.99

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Savage Planet Heroes

  • 2143 – Rocka 3.0
  • 2144 – Nex 3.0
  • 2145 – Stormer 3.0
  • 2182 – Bulk 3.0
  • 2183 – Stringer 3.0
  • 2191 – Furno 3.0
  • 2282 – Rocka XL – 174 pieces – $24.99

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Savage Planet Villains

  • 2231 – Waspix – 48 pieces – $12.99
  • 2232 –  Raw-Jaw – 52 pieces – $12.99
  • 2233 – Fangz – 55 pieces – $12.99
  • 2236 – Scorpio – 104 pieces – $24.99
  • 2283 – Witch Doctor – 331 pieces – $29.99

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Kingdoms – The classic castle theme continues to delight, expanding builders’ medieval worlds

There were 4 new sets shown.

  • 6918 – Blacksmith Attack – 104 pieces – $9.99
  • 7187 – Escape from Dragon’s Prison – 185 pieces – $19.99
  • 7188 – King’s Carriage Ambush – 285 pieces – $39.99
  • 7189 – Mill Village Raid – 663 pieces – $69.99

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Minifigures – Lego’s highly collectible minifigure series will continue in 2011.

There will be 3 new series of 16 figures each, for a total of 48 new minifigures

  • 8803 – Series 3, featuring the Space Alien
  • 8804 – Series 4, featuring the Monster
  • 8805 – Series 5, featuring the Egyptian Queen

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Ninjago – One of Lego’s newest themes, this line is already proving to be a huge hit.

There will be 2 new sets of starter spinners.

Spinners Series 2 – $9.99 each

  • 2170 – Cole DX
  • 2171 –  Zane DX
  • 2172 –  Nya
  • 2173 –  Nuckal

Spinners Series 3 – $9.99 each

  • 2174 – Kruncha
  • 2175 – Wyplash
  • 2255 – Sensei Wu
  • 2256 – Lord Garmadon

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There are 5 new set scheduled

  • 2254 – Mountain Shrine – 169 pieces – $19.99
  • 2508 – Blacksmith’s Shop – 189 pieces – $19.99
  • 2509 – Earth Dragon Defense – 227 pieces – $34.99
  • 2506 – Skeleton Monster Truck – 515 pieces – $59.99
  • 2507 – Fire Temple – 1174 pieces – $119.99

Pirates of the Caribbean – Lego’s newest license is pretty huge. The license covers the three previous movies, plus the upcoming fourth film. And, yes, there will be huge pirate ships. And, also yes, there will be a Travelers Tales Lego: Pirates video game.

There will be 9 sets. All but one were on display at Toy Fair.

  • 4191 – The Captain’s Cabin – 95 pieces – $11.99
  • 4181 – Isla de Muerta – 152 pieces – $19.99
  • 4192 – Aqua de Vida – 128 pieces – $19.99
  • 4182 – The Cannibal Escape – 279 pieces – $29.99
  • 4183 – The Mill – 365 pieces – $39.99
  • 4193 – The London Escape – 463 pieces – $49.99
  • 4194 – Whitecap Bay – 746 pieces – $79.99
  • 4195 – Queen Anne’s Revenge – 1097 pieces – $119.99
  • 4184 – The Black Pearl – 804 pieces – $99.99 – THIS IS THE SET THAT WAS NOT DISPLAYED

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To celebrate the new license, this year’s Lego Master Builder model is Johnny Depp as Captain Jack Sparrow. It is a very impressive model.

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Spongebob Squarepants – Nickelodeon’s biggest animated license has merged with Lego to create some truly unique building sets for the younger generation of builder.

2 new sets were shown at Toy Fair

  • 3815 – Heroic Heroes of the Deep – 95 pieces – $14.99
  • 3816 – Glove World – 169 pieces – $19.99

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Star WarsLego’s first license saw it’s first products released 11 years ago, and the momentum shows no signs of stopping.

There were 7 new sets shown at Toy Fair

  • 7956 – Ewok Attack – 166 pieces – $24.99
  • 7957 – Sith Nightspeeder – 214 pieces – $24.99
  • 7959 – Geonosian Starfighter – 155 pieces – $29.99
  • 7961 –  Darth Maul’s Sith Infiltrator – 479 pieces – $69.99
  • 7962 – Anakin’s & Sebulba’s Podracers – 810 pieces – $89.99
  • 7964 – Republic Frigate – 1015 pieces – $119.99
  • 7965 – Millennium Falcon – 1238 pieces – $139.99

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And, 1 set that wasn’t shown

  • 7958 – Star Wars Advent Calendar – $39.99

Winnie the PoohFinally, finishing up Lego on a whimsical note, we learn that they have joined forces with Disney for a line based on everyone’s favorite honey-loving dweller of the Hundred Acre Woods, Winnie the Pooh.

There have been 2 sets announced.

  • 5495 – Winnie’s Picnic – 13 pieces – $9.99
  • 5497 – Winnie’s House – 40 pieces – $29.99

My thanks to Julie Stern at Lego for her assistance. The Lego showroom photos were taken by Peter Trifiatis.

That does it for Lego. Toy Fair coverage continues with Mezco.

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