Toy Fair 2020: Mattel

Mattel combined their Collector and Blogger events into one Influencer Breakfast this year. And although the loss of the Monster Jam and DC Multiverse licenses loomed large, Mattel was clearly moving ahead with an ambitious slate of product. WWE was showing off the newest Basic and Elite figures, as well as a new line of smaller scale figures. Jurassic World continued to bring dinosaurs to shelves that had never been made before. A new Pixar legacy line was a nice surprise, as was the awesome figure of The Child from The Mandalorian that greeted you as you walked into the showroom. Wait, what? That’s right, Mattel got a license to make a toy of The Child, and it will beat most of the others to market, appearing at the beginning of April. Minecraft, Cars, MegaBloks, Hot Wheels and Hot Wheels Monster Trucks also had impressive new additions, including the first ever RC Hot Wheels car. There were also some dolls based on Wonder Woman 1984 and some officially licensed 2020 Tokyo Summer Olympics Barbie products.

But, without a doubt, the standout thing for me at Mattel was my first look at the new Masters of the Universe Origins line. To see those classic characters reimagined, but still looking so much like the originals, made me feel like a kid all over again. I cannot stress how good this line is, and I really hope everyone gets their hands on it. MOTU is going to be big next year, and everyone needs to get on board.

Visiting Mattel gives us a chance to talk to one our favorite people, Global Brand Manager, Scott Shaffstall. Scott is a true class act and one of the nicest guys I’ve ever met. I would like to thank him and Marissa Beck in PR.

Enough words, here’s the photos.