Toy Fair 2020: McFarlane Toys

Words by: Rob Hull

Pictures by: Nate Allen

McFarlane Toys has been churning out amazing figures for years now, but last year, they set the internet and the fan community on fire by announcing that they had acquired the DC Multiverse 6″ license previously held by Mattel. A few months ago, the details of the line came out, and the designs were everything we had hoped for. The figures debuted in January, and have been selling at a very brisk pace. The figures are spectacular, with comic accurate figures of Batman and Superman leading the pack. The Deluxe figures, which feature a beautiful, comic accurate, Nightwing and Batgirl, as well as the first EVER figure of the Batman Who Laughs (which, by the way, is one of the most terrifying figures ever) also feature a small replica of the Rebirth Batmobile, and have been some of the best selling figures in the collection. At Toy Fair, we got a glimpse of the next wave of DC figures. They include two figures based on Wonder Woman 1984, as well as figures based on the Batman: Arkham Asylum video game and the Batman: White Knight limited series.

Apart from the DC figures, McFarlane was also showing off their fantastic video game lines, with highlights including their incredible Cyberpunk 2077 figures, featuring a jaw dropping Keanu Reeves likeness, their amazing Mortal Kombat line, featuring a Spawn figure to compliment the new DLC announcement, new additions to their Doom and Fortnite lines, and their newly announced Warhammer line.

In addition to those lines, there were some awesome new additions to their Cuphead, Hello Neighbor and Five Nights at Freddy’s lines. There was also a surprise line for the new movie Bloodshot. But, by far, the biggest surprise at the McFarlane booth was the appearance of Spawn. Specifically, a beautiful new updated concept version of the original Spawn figure. Mcfarlane is running a Kickstarter to produce this figure. In fact, they are hoping that the Kickstarter is successful enough to redo the entire first series. I am really pulling for this one. Those figures were amazing back in the day, and I think the design team could work some real magic with them given the chance.

It was great to see what McFarlane had in store, and my booth tour was given by the absolutely awesome Tye Butler, who is one of the people in charge of the DC Multiverse line. Tye is amazing and he has a real passion for the brand, which is great to see. It was also great to see Carmen Bryant, McFarlane’s tireless PR maven. She always impresses me with her ability to juggle a million different things at once. Finally, I was lucky enough to have Todd roaming around the booth during my tour, and I was able to get a few minutes of his time. I would like to personally take time out to chat with me. I know he is extremely busy at Toy Fair and I am always very appreciative of his accommodation. I would like to thank Tye, Carmen, Todd, and everyone else I met at McFarlane for making my appointment such a great time. I wish you all continued success with all of your amazing products.

By the way, the amazing city dioramas you see at the end of teh gallery were all made by Tye and the McFarlane staff.

Here are our photos from McFarlane

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