Toy Fair 2020: The Wrestling Figure Wars Begin Anew

Ahead of the New York Toy Fair, Jazwares and Wicked Cool Toys have announced a partnership with All Elite Wrestling to create Action Figures and other items. Here is the full release.

JAZWARES & ALL ELITE WRESTLING ARE UNRIVALED!

AEW’S First-Ever Toy Line Captures and Amplifies

the Exhilaration and Passion of Wrestling’s Hottest New Franchise

— “Unrivaled” Action Figures Featuring Top AEW Talent and Authentic

Play & Display Toys and Collectibles Debut at Retail This Year —

February 19, 2020 — Jazwares, a global leader in play, and All Elite Wrestling (AEW), the new professional wrestling league that is taking America by storm, are tag-teaming on AEW’s first line of action figures and role play collectibles. Featuring AEW World Champion Chris Jericho, Cody, The Young Bucks, Kenny Omega, Jon Moxley and more, the new AEW UNRIVALED line will be on display at Jazwares’ booth at Toy Fair New York on Feb. 22-26, and will hit retail later this year.

AEW UNRIVALED collectible action figures will boast 25 points of articulation, real 3d scanned likenesses and a variety of accessories and authentic ring wear. With multiple Waves per season, fans can collect the stars of TNT’s new, popular weekly show AEW DYNAMITE, including MJF, Darby Allin, Dr. Britt Baker, Brandi Rhodes, Hangman Page, Jurassic Express and many more.

Each Wave will include limited edition and rare variants to add chase and elation to every release. Other authentic items for Fall 2020 will include the AEW UNRIVALED: Action Ring to play-and-display UNRIVALED figures and the AEW World Championship Title Belt, with even more formats and innovations in development for future seasons.

“AEW has very quickly become one of the most provocative, engaging and relevant wrestling brands of all time. It is a league embraced by generations of fans and collectors in a genre with a huge appetite for authentic product,” said Jeremy Padawer, EVP / Partner Jazwares. “We plan to build out the kind of program that can appeal both to the display collector and also to younger fans who want a tangible way to play and interact with their heroes,” said Michael Rinzler, EVP / Partner Jazwares.

“When AEW launched just over a year ago, we couldn’t have imagined there would be a toy line this soon, featuring our wrestlers, making its debut at Toy Fair in New York City,” said Dana Massie, Chief Marketing and Merchandising Officer. “But, we’ve always known from the start that we have the greatest fans in the world, and we’re constantly looking for new ways to positively engage and connect with them in ways that matter. Our partnership with Jazwares ramps up our commitment to fan engagement, and we hope our fans will love the AEW action figures and collectibles representing the personalities who have become part of their lives each Wednesday on TNT, at our pay-per-view events and beyond.”

About Jazwares

Jazwares, a subsidiary of Alleghany Capital Corporation, is a global leader in consumer products including toys, plush, collectibles, musical instruments, and consumer electronics. With over 20 years of design, development, and manufacturing expertise, Jazwares is an award-winning company with a progressive focus on identifying new trends and transforming them into high-quality products for consumers of all ages. Jazwares, which is headquartered in Sunrise, FL, has offices around the world and sells in over 100 countries. Jazwares’ mission is to entertain through the creation of innovative products. The company’s portfolio features a variety of dynamic, wholly-owned brands along with leading global licenses, and includes acquisitions First Act™, Russ Berrie™, Applause™, Zag Toys™, and Wicked Cool Toys. For more information about Jazwares, please visit www.jazwares.com.

About AEW

AEW is a new professional wrestling promotion headlined by members of The Elite (Cody & Brandi Rhodes, Matt & Nick Jackson, Kenny Omega and Hangman Page) and Chris Jericho and Jon Moxley. For the first time in many years, AEW is offering an alternative to mainstream wrestling, with a growing roster of world-class male and female wrestlers who are poised to bring new spirit, freshness and energy to the industry. The inaugural event under the AEW banner was DOUBLE OR NOTHING in Las Vegas in May 2019. AEW is broadcasting two-hour weekly shows on TNT on Wednesdays from 8 to 10 p.m. ET. The action- packed matches take place in different cities across the nation each Wednesday. For more info, check out @AEWrestling (Twitter), @AllEliteWrestling (Instagram), / AllEliteWrestling (FB), AllEliteWrestling (YouTube).

As noted in the press release, this partnership will give stewardship of this line to Jeremy Padawer, who is, of course, a personality whose name is synonymous with Wrestling Figures, due to his time at the head of the WWF/WWE line while at Jakks Pacific. I, for one, can’t wait to see what he can do with this fresh new property and the technology available today.

Here are some pictures of the AEW line.

You can expect to hear and see more of these figures as part of our Toy Fair coverage, beginning Saturday 2/22 right here, and on our Facebook, Twitter and YouTube channels